: In a city famed for its glamorous nightlife filled with the elite, models, socialites and celebrities, it was the Mercedes-Benz sparkling three pointed star that stole the show in Beirut, as the luxury automotive company launched its all new C-Class Coupé, and third generation of its most successful sports car ever - the SLK Roadster - in spectacular style at SkyBar, one of the Middle East’s most fashionable nightspots. The stunning Middle East launch of the innovative and sporty new Mercedes-Benz models drew gasps from the guest list which included Mercedes-Benz’ General Distributors, customers, prominent Lebanese figures and media from across the region.
Unveiled using ground-breaking 3-D mapping technology, and performances to a soundtrack provided by leading DJs and musicians, the Mercedes-Benz C-Class Coupé and SLK Roadster innovative designs dazzled a city that has seen it all.
Addressing the glittering audience from giant LED screens as the evening crescendoed towards the unveiling of the C-Class Coupé and SLK Roadster, Mike Belk, President and CEO, Daimler Middle East & Levant, said: “Mercedes-Benz cars, have become like the stars of the Middle East’s social scene. They’re confident, beautiful, desirable, fashionable, ambitious, young and successful, whilst always remembering our core values of safety, quality, reliability, comfort and efficiency. There’s definitely no missing the glint of the three pointed star either.”